Key findings from Society for New Communications Research (hint: blogging is being taken seriously!)

May 25, 2010

Key Findings From the 2009 Middleberg / SNCR Survey of Media in the Wired World

Author
Jennifer McClure
Don Middleberg

Society for New Communications Research
Publication Date
February 1, 2010

Summary

The Second Annual Middleberg/SNCR Survey of Media in the Wired World examines: 1) how journalists are adopting these new social media and citizen journalism tools and technologies, and 2) their attitudes about how social media and citizen journalism are affecting their profession. The study found growth in the use of these tools across all their data sets, in contrast to the 2008 study in which uptake was higher among younger versus older journalists.

* “Nearly 70 percent of journalists are using social networking sites, a 28% increase since the 2008 study
* 48 percent are using Twitter or other microblogging sites and tools, a 25% increase since 2008
* 66 percent are using blogs
* 48 percent are using online video
* 25 percent are using podcasts
* More than 90 percent of journalists agree that new media and communications tools and technologies are enhancing journalism to some extent”

“…91 percent of respondents agreed that new media and communications tools and technologies are enhancing journalism. Journalists that participated in the study reported that they are increasingly using social media to disseminate news, find story ideas and sources, monitor sentiments and discussions, research individuals and organizations, keep up on issues and topics of interest and participate in conversations. Additionally, journalists’ perception of the credibility of most social media channels is increasing. Nearly 80 percent of respondents agreed that new media and communications technologies allow them to report with greater accuracy, and 80 percent of journalists believe that bloggers have become important opinion shapers in the 21st century and many are increasingly incorporating citizen-generated media into their reporting.”

Click here to read this document in PDF format.

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One Response to “Key findings from Society for New Communications Research (hint: blogging is being taken seriously!)”

  1. missmandie Says:

    Thanks for posting this! Very interesting to see what impact all these new tools are having on the way news is created and digested. I am intrigued to see how our news is shaped moving forwards as these tools gain further momentum.


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