Guinnessforgood.com and Ashoka helps Social Entrepreneurs Get Funding

August 24, 2010

Guinnessforgood.com Helps Social Entrepreneurs Get Funding
application process will begin on Tuesday, 28 September 2010

GUINNESS INCREASES THE ARTHUR GUINNESS FUND TO €7.4 MILLION IN SEARCH OF THE NEXT GENERATION OF LEADING SOCIAL ENTREPRENEURS AROUND THE WORLD

The Arthur Guinness Fund also announces a new global partnership with Ashoka and launches http://www.guinnessforgood.com

Dublin, IRELAND – 12th August 2010 – Guinness & Co. has today announced it is increasing the Arthur Guinness Fund to €7.4 million by 2012 as it continues its commitment to maintaining the legacy of Arthur Guinness, by further supporting the search for the next generation of social entrepreneurs worldwide. As part of this, the Arthur Guinness Fund is also announcing a new three year partnership with Ashoka – the world’s leading community of social entrepreneurs – to enable the deployment of the funds to new social entrepreneurial projects and around the world.

The Arthur Guinness Fund is also today launching new website http://www.guinnessforgood.com, to raise awareness of the Arthur Guinness Fund and help aspiring social entrepreneurs learn about the fund as well as how they can apply. The application process will begin just after this year’s Arthur’s Day on Tuesday 28 September 2010.

The Arthur Guinness Fund is an internal programme set up to further the legacy of Arthur Guinness, who was one of Ireland’s best known social entrepreneurs. Set up in 2009 to celebrate the 250th anniversary of the signing of the lease for the St. James’s Gate Brewery to support community projects around the world. Projects in Ireland, Africa, Indonesia, the United States and the UK have already received funding, and through the commitment announced today, the Arthur Guinness Fund will support the work of social entrepreneurs around the world for at least the next three years.

As part of the new partnership with Ashoka, a total of 30 Fellows will be selected over the next three years, each receiving financial, strategic and practical support from the broader Ashoka community to empower them to deliver projects that will affect positive social change in their communities.

Brian Duffy, Global Brand Director for Guinness, said: “Arthur Guinness and his family were responsible for some of the most well known acts of philanthropy in Ireland. We created the Arthur Guinness Fund to continue his legacy of positive social change around the world as part of our commitment to celebration with substance. Since establishing the Arthur Guinness Fund in 2009 we have already invested in some remarkable projects in Ireland, Africa, Indonesia and the UK. We have partnered with Ashoka in 2010 to ensure that our commitment is delivered in the most effective way to the brightest and best emerging social entrepreneurs across the globe.”

Arthur’s Day headliner Brandon Flowers from The Killers, said: “To take part in Arthur’s Day, and to be involved in the incredible work that the Arthur Guinness Fund has done in empowering Social Entrepreneurs around the globe, is very exciting”

Bill Carter, Senior Vice President of Ashoka, said: “The social entrepreneurs create deep and lasting impact in their communities and inspire future generations along the way. With the support of the Arthur Guinness Fund, Ashoka will be able to welcome even more of these leading social entrepreneurs into our community and demonstrate the world over that everyone, not just an elite few, can create positive and lasting change.”

The new agreement establishes Ashoka as the significant partner in the delivery of the Arthur Guinness Fund’s objectives globally. In Ireland The Arthur Guinness Fund already works with Social Entrepreneurs Ireland where the partnership remains. The Arthur Guinness Fund also works with UnLtd in the UK and the British Council in Indonesia to support social entrepreneurs as well as contributing to projects like the Water Filter Enterprise programme in Ghana and Nigeria, aimed at developing campaigns to educate people across both populations on the benefits of clean water and hygiene.

The application process for the Arthur Guinness Fund will begin on Tuesday, 28 September 2010. Social entrepreneurs from around the world will be able to visit www.guinnessforgood.com for further details an can email infor@guinnessforgood.com for specific queries.

The GUINNESS, ARTHUR GUINNESS DAY. ARTHUR’S DAY, ARTHUR GUINNESS FUND and GUINNESS FOR GOOD words and associated logos are trade marks.

For media enquiries please contact:

Alison Reemer

Email: guinnessglobal@taylorpr.com

Email: areemer@taylorpr.com

Phone: 011-44-7545247861

Rachael Shaw

Email: Rachael.M.Shaw@diageo.com

Phone: +44 20 8978 2820

About the Arthur Guinness Fund:

Arthur Guinness Fund™ is an internal programme vehicle set up to further the legacy of Arthur Guinness and support social entrepreneurs around the world. The fund was launched and set up last year to mark the 250th anniversary of the signing of the lease for the Guinness® brewery at St James’s Gate. The Arthur Guinness Fund is committed to identifying

and supporting social entrepreneurs globally with the skills and support required to deliver a measurable, transformational change to communities around the world.

About Ashoka:

Founded in 1980, Ashoka: Innovators for the Public is the world’s working community of more than 2,500 leading social entrepreneurs. It champions the most important new social change ideas and supports the entrepreneurs behind them by helping them get started, grow, succeed, and collaborate. As Ashoka expands its capability to integrate and connect entrepreneurs around the world, it builds an entrepreneurial infrastructure that is supporting the fast-growing needs of the citizen sector. Ashoka’s vision is to create change today, for an Everyone A Changemaker™ society to become the reality of tomorrow. For more information, visit www.ashoka.org.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: